BE NEXT Campaign

Montgomery County Economic Development Corporation (MCEDC) is revolutionizing economic development from its core. In my role as the art director and principal designer for the 2022 BE NEXT campaign, I spearheaded a comprehensive marketing initiative. This encompassed a fully integrated approach, incorporating digital programmatic ads, trade advertising, billboards, bus shelter displays, and LinkedIn ads.

Digital Billboard in Boston, MA

Bus Shelter in Washington DC
Bus Shelter in Washington DC
Bus Shelter in Washington DC
Bus Shelter in Washington DC

Print Billboard in Boston, MA

LinkedIn Digital Ads

LinkedIn Carousel Digital Ads  |  2 styles for A/B Testing

Email Welcome Series for the different key industries

This work was created during my time at Warschawski in collaboration with copywriters, email developers, and the digital team. 
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